Building Long‑Term Value for Every Stakeholder

At Oneup Group, our culture is more than just a poster on the wall. It is how we make decisions, how we treat people, and how we create value, every single day. We are building a platform that lasts, one that serves across the world.

This culture is inspired by the best of modern companies (Netflix, Airbnb, HubSpot, Tello) but grounded in our local reality, our mission, and our responsibility to every stakeholder involved in Oneup Group.

Our Core Belief

If we create genuine, sustainable value for all stakeholders, growth will naturally follow.

Short‑term wins never come at the expense of trust, people, or long‑term impact.

Who We Build For (Our Stakeholders)

1. Customers

We exist because customers trust us. We obsess over customer experience, reliability, and fairness. We build simple, transparent, and safe buying experiences. We protect customer data, privacy, and dignity at all costs.

If it doesn’t improve the customer experience, we question it.

2. Vendors & Partners

Our vendors are entrepreneurs, not listings. We help vendors grow revenue, not just join a platform. We aim for fair commissions, clear rules, and fast payouts. We treat partners with honesty, respect, and long‑term intent.

When vendors win, the marketplace wins.

3. Employees

We don’t hire people to control them. We hire people to trust them. Freedom with responsibility is non‑negotiable. We measure results, not hours. We encourage ownership, learning, and bold thinking. We invest in growth, professionally and personally.

This is a place to build a career, not just collect a salary.

4. Investors

We respect capital and accountability. – We prioritise sustainable revenue and strong unit economics. We are transparent, data‑driven, and realistic. We focus on long‑term value creation, not vanity growth.

Investor trust is earned through execution, discipline, and honesty.

5. Society & Community

We are building in Africa, for Africans. We support local businesses and job creation. We operate ethically and lawfully. We aim to raise the standard of e‑commerce and logistics on the continent.

Growth means nothing if it does not positively impact people.

Our Cultural Principles

1. Freedom & Responsibility

We give people context, not control. Act in the best interest of Oneup Group. Use good judgment. Own outcomes, not excuses.

2. Customer‑First, Always

We focus intensely on customers, not competitors. Every role impacts the customer. Every decision should answer: Does this create value for the user?

3. Radical Transparency

We communicate openly, even when it’s uncomfortable. Clear goals, honest feedback, and real data. Constructive disagreement is encouraged.

4. High Standards, High Trust

·         We hire carefully and expect excellence.

·         We reward impact, integrity, and consistency.

·         Average performance is addressed, not ignored.

5. Bias Toward Action

Progress beats perfection. Make informed decisions. Learn fast from mistakes. Iterate, improve, and move forward.

6. Respect & Inclusion

·         Everyone deserves dignity and respect.

·         Harassment and discrimination are not tolerated.

·         Diversity of thought makes us stronger.

7. Continuous Learning

Markets change. People must grow. Stay curious. Improve your craft. Share knowledge freely.

How We Make Decisions

When faced with a tough decision, we ask: 1. Does this create long‑term value for customers? 2. Is it fair to employees, vendors, and partners? 3. Is it financially responsible? 4. Can we defend this decision publicly and ethically?

If the answer is no, we rethink it.

Our Commitment

Oneup Group is a living company. This culture will evolve as we grow, but the foundation remains the same:

Build trust. Create value. Grow responsibly.

This is the culture we choose. This is the company we are building together.

— Leadership, Oneup Group